A day that led to change….
Written by Alex.
(The aftermath of a big reveal via our VG newsletter)
A few weeks ago. It was a Friday and unusually, I took the day off. It had been scheduled, it was clear I needed a little break day.
I had been working 6 days a week for maybe 2 months (?) and forgotten what ‘time’ outside of Violet Gray felt like. Even if I wasn’t physically in the studio, my mind always was. And this obsession was partially, a choice. Have you found yourself existing in this strange ‘zone’ before?
The sun was shining brightly on this day, I don’t even remember what I filled that day with. Yoga, some cleaning? Sunshine and a coffee. I probably spoke to my sisters on the phone. Simple pleasures. But what I do remember was that I felt an energetic shift – as I sat in my own company and faced a few realisations.
I realised that I had been lacking that which I say I seek the most – space. A gypsy spirit, I crave the freedom to work how and from wherever I choose. Space in my relationships, where I have the time to be there. The internal space and dedicated time it takes to bring visions to fruition – seriously, a production process takes so much energy and time. Without space, nothing can grow. Not love, not true creativity, not growth itself. Not a business.
After some really honest, confronting conversations with Franny in the days that followed – it is now apparent that she had already reached the place of needing change and says that she was just waiting for me to arrive. Sisters, forever, patiently, unconditionally there. For this I am thankful.
So today we honour what we seek and make change.
This isn’t always the easiest thing to do. Letting go of parts of the business that we love in order to open to the possibility of even more alignment. Letting go of the known, in order to sit in a state of transition… allowing flow rather than force to guide. Letting go of what we know works, or our community loves, to bring to life a grander, larger vision for the brand.
Violet Gray has grown so beautifully. And opportunities for expansion are continuously landing in our inboxes. I have travelled to 3 countries this year so far, made some incredible working relationships and designed / created new samples that have indeed since arrived. The options endless. So why put the handbrake on now?
We want to make the space and create in FULL alignment with our values. I can’t just design for the sake of it and I feel like our industry has become so saturated, that in times I even resent it. Producing and flogging heaps of ‘stuff’ has never, ever felt like the direction we are destined to take. I need to step out, in order to step in.
Are we disappearing completely? No way mam. We are just having a MASSIVE, celebratory sale. Then, a rebirth? Perhaps…
Will the Chakra necklaces still be available? Yes, and updated / offered in an even better way soon.
Will you design more jewellery – like you have been? WE think so, but who knows… to answer would be creating restrictions, rather than freedom.
Will you ever release that which you are about to SALE off? Nope. That is for certain. Jump on it. On the 4th of August 2016 at 6pm AEST – our 4th birthday – get online to access a storewide (almost) SALE where a huge amount of our designs will be reduced by no less than 40 / 50 / 60% OFF.
What does this all mean? We are redirecting in a way that FEELS good. Trust us… Time will reveal.
What is the plan for the future for Violet Gray? We create space, we sit in transition. We honour what really feels right and we see. Vague but honest. This is all we know.
So… there is change on the horizon babes. Bold, exciting change. Where we say ‘Fuck what the experts say – we are going to forge this path to our own beat’. And in the past when I have made heart led decisions that perhaps logically do not make sense, the journey to follow is one that soars.
Lesson : never be scared to fully acknowledge and act on what you need. As you change, change your course.
Watch Violet Gray soar. And in the meantime in a week, jump online and grab yourself a few pieces at a steal of a deal. Some of the prices are so low, we are almost paying you to buy them!
May their magic be everlasting.