An open letter to my sister…


Sisters, Business, Fashion, Jewellery


I entered the password to get into our back end of our site. Clicked on ‘Posts’ with the intention of creating a new one, one to go with the video that we fumbled through filming yesterday. And then I found this draft, just sitting here and waiting – a letter that I scripted the day we emptied out our showroom, which is about a month ago now.

Rather than write something new, it feels like this is the perfect piece to share. Because today sister – I honour you. And I am freakin excited for us both.

It will all make sense once you read and watch (in which ever order suits you). We ultimately are walking in new directions and Franny is stepping away from the jewellery side of Violet Gray. But enough words, you will feel and see it all below.

Thank you. All of you.

Alex x



It all started on the 3rd of October, 1986. You were born. And I just know, that my 2 1/2 year old self was thrilled to have here on Earth with me.

You see, even though I am the oldest of the two of us I have always just felt more complete with you by my side. And for always, you have been there. WE have been there, walking this journey.

We grew together – I was the 7 year old meanie at times like all older sisters are when their ridiculously cute little sisters want to hang out with them, every single minute. I have always known the love that you have for me, it is in your eyes. The same love that I now witness between your own children, Olive and Jude.

In our teenage years we grew stronger as people and sisters through the absence of our Mum. You would come to all of the parties with me in the semi-rough neighbourhood that we grew up in. You were only 14, but I always protected you. You had a confidence and independence that shone bright and was different to my own. We lived together at 15 and 17 – with a ‘house keeping jar’ to make sure we had budgeted together to buy our weekly groceries and pay bills. We drove to school together and even though to others our situation may of seemed to be a little tough, I always felt safe because you were there too.

I drove you to have your hair and makeup done for your Year 12 formal, helping you to design a beautiful dress. And when you left for the brave voyage to University on the Sunshine Coast, I was there to drive with you and settle you in, making sure your room on your new campus felt like ‘home’. Home, was and is what we have when we are together.

It wasn’t long before we were inseparable again. At 19 when you moved to the Gold Coast to live with me. And we created so many wild (oh yes) and fond memories.

We left Australia – me first, you only 8 weeks behind me. We travelled, we lived in London, we walked docks looking for work on Yachts in Spain and then we separated again. But it is only always temporary.

You ventured home, I wasn’t far behind.

Fast forward and we are together again on the day of your wedding to one of the most amazing and humble men I know. I asked you how you were getting to the intimate ceremony on our family farm – we drove together, just you and me and Olive, growing in your tummy.

And then after a little (or a lot) of sister convincing, you joined Violet Gray at the end of 2014.

And after almost 2 years of this chapter, we soon will walk in different paths.

After packing down our space all today, when you left – you ran upstairs as I waited with Jude by the car. You returned with his bottle in hand – hugged me and said ‘I really do love our studio. It always feels and smells so nice. If this was a different stage of life, oh how things would of been different’.

In reflection, I think that all that it smells of is our connection – the ‘home’ that we always come back to. To each other.

I am just so proud of you. I can feel a shift in your ways, in a life where you are honouring yourself….  You teach me to ‘try’, to take practical steps, to actually think about things. You teach me about generosity and passion and love for family. And now, through following your own internal whispers, you teach me the necessity in getting quiet and listening to what I want. Just me, as my own person.

Oh how lucky we are to have this ‘home’… The one that we find within each other.

Onwards and always shining. 

A x


Changing tides from Violet Gray on Vimeo.

  • Share this:

Next post

Previous post


  • Scarlet Gray

    October 13, 2016 at 6:51 pm

    Just Beautiful you 2 ?? soooooo proud of you both, the paths you have walked to where you stand today!! The future is bright little sisters xxxx

  • Jodie

    October 13, 2016 at 7:09 pm

    So much love for you guys! Can’t see what will come of this for both of you! The simple experiment sounds amazing! I live in Sydney and I dream of moving to the hinterland and living a simpler life.. Sending you both lots of love and light!

  • Michelle

    October 14, 2016 at 5:23 am

    Thanks for bringing us on the journey with you. Wishing you all the very best and I’love continue to support violet gray and everything that both you wonderful humans put out into the world xxxx love and light xxx

  • Alana

    October 14, 2016 at 7:36 am

    Ahh amazing! It’s been beautiful to watch this transition happen so organically. Really excited to follow the simple experiment too 🙂 xo

  • Xanthe Gutschlag

    October 14, 2016 at 7:50 am

    You are both so inspiring ♡ So excited for you both in this new chapter! !!!

  • Leah

    October 19, 2016 at 1:33 pm

    Beautiful ladies <3 so much love here!! All the best for this next step in your journey and can't wait to see where this unfolds for you both! <3

Leave a Reply

JOIN + receive 5% off your first order