Truth? Without your support, Violet Gray wouldn’t exist.

We are just the vessel, you guys are the ones that make this brand continue to have life force.

We don’t have a huge marketing budget nor a marketing team, or truthfully – really much textbook marketing knowledge.

Our movements are based on ‘feels’… We tend to fumble our way through and our actions are often sporadic and intuitive. A thought comes to one of us on an early morning walk or in the shower – we call the other dripping wet (Franny just did this a few days ago) and excitedly share an idea before it leaves our mind just as fast as it arrived. If we both agree, we run with it, make it happen and just see how it goes.

Sometimes too much consideration squashes an impulse, so we action it and reflect later.


At the present time behind the scenes of Violet Gray, there is just 4 of us. Right now, one of which is travelling overseas, one does the bracelet beading from North Queensland (our other sister), one is raising 2 x young and delicious babies so she often works long into the night – even when she hasn’t had any solid sleep the night before. And then there is me. Trying to steer the ship, which truthfully, isn’t always easy.

Side note ~ I always cry when I blog…. um, yep it is happening now. A combination of the yogic soft tunes and heart talk.


We feel that the reason Violet Gray has spread far and wide is because of word of mouth.

Your words. Your experiences. They way your Violet Gray piece makes you feel.


We had a customer drive all the way from the Sunshine Coast with a friend a few days ago to visit our Gold Coast showroom (truly grateful for the distances that you guys travel to see these jewels). As she meandered around the showroom, she questioned me and asked whether I attuned my own energy into each piece of Jewellery.

This is the first time in almost 4 years that anyone has ever asked this question (again, thank you for the opportunity to ponder).

Without thinking, I answered straight away which surprised me.


From somewhere outside of my mind, I answered with a passionate ‘No way. I create the jewellery with pure intent and when they arrive, we clear them. This jewellery isn’t about us, or meant to carry our shit (I mean, energies) but rather be clear for the person that is meant to receive it and attach to it.’  In reflection, I now can see that this intent, to pass on ‘clear talismans’ is why so many women like you all over the world connect with their pieces. Because they are yours and it is then your intent that is infused throughout that piece and I believe it is why we become so attached to the pieces we wear.


So now stay with me as I share about and introduce our HUGEST, BOLDEST competition ever.
You all have the chance to win 24 creative hours with us on the Gold Coast, worth over $3000.
It is not a trick, you are not in a dream.


What will 1 x LUCKY WINNER receive?

  • Return Flights to the Gold Coast from ANYWHERE in the world (Valued at up to $2000)
  • 1 x nights accommodation (Value $200)
  • Return airport transfers – the sisters will pick you up personally!
  • A ridiculously epic GIFT BAG from other aligned, local brands (Value $500 +)


Then, you spend a full day in the Violet Gray studio :

  • Working alongside Alex to design your very own CUSTOM RING (Value $300)
  • Guided by Alex to craft your own INTENTIONAL BRACELET (Value $129)
  • A 2 hour lunch and coaching session (life or business) with Frances  (Value $200)
  • An opportunity to attend a Violet Gray Women’s Circle with up to 17 other Gold Coast women (if you can travel on a Friday).



Violet Gray Design   Violet Gray Design  Violet Gray Design


So how can you receive this EXPERIENCE???

Step 1 :

You need to head to this link :


Step 2 : 

Answer the multiple choice question, your name and email.  Done!


Step 3 :

Go into your email inbox and confirm your entry. (Plus, enjoy a cheeky storewide discount).


Step 4 : 
SHARE your URL like crazy. Share it everywhere, as much as you can over the next 4 weeks. On Facebook, Pinterest, Twitter, Email it out even…  For every person that enters this competition via your own URL link, you will automatically receive an additional 3 entries per person.



  • This competition is open to all GLOBALLY. Not just Australia – we appreciate all of our internationally dispersed wearers.
  • You can only enter once via the link ~ but share as many times as possible. Remember (as mentioned above) every time someone enters via your URL link, you gain another 3 x entries.
  • The competition closes on Saturday the 16th of July, 2016 at 7pm AEST.
  • The winner will be announced 24 hours later on the 17th of July, 2016 at 7pm AEST.


From our team, we thank you. For supporting Violet Gray constantly over the last 4 years ~ whether you own a piece or not. You just being here is energetic support.

Thank you for jumping on board to spread our latest ‘wild experiment’.  

We cannot wait to share this experience with someone and with you all – as we will aim to capture the 24hours via photographs and video (Instagram / Facebook / Snapchat) as best as we can.

Alex + Franny xx

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  • Leah Deighton

    June 17, 2016 at 5:11 am

    This is a dream opportunity! My fingers and toes are crossed. Seriously, a day with you girls would rock my world xxx

    • violetgray

      June 20, 2016 at 4:01 am

      All of these beautiful supportive comments are rocking OUR world! Thank you! Good luck beauty xx

  • Jessica Baxter

    June 17, 2016 at 5:19 am

    What an incredible opportunity. I would give anything to spend a day with you ladies and get the chance to vibe with the creators of such an inspiring brand. Thank you so much for providing me with my daily dose of love.

    I wish you all the best.
    Much love, Jess

    • violetgray

      June 20, 2016 at 4:00 am

      Ohhhh thank you Jess, you are such a special lady. We love seeing your photos and jewellery – keep sharing your moments!! xx

  • Leah A

    June 17, 2016 at 5:29 am

    Amazing!!! ✌?️❤️?

    • violetgray

      June 20, 2016 at 3:59 am

      Thanks beauty!! xx

  • Christine

    June 17, 2016 at 6:06 am

    To immerse myself for 24 hours in the magical space you have created will truly be a dream come true. I’m still buzzing after my first visit to your shop today. xx
    thanks again for your open arms to Lu and myself today.

    • violetgray

      June 20, 2016 at 3:59 am

      Anytime! You know where the hidden loft is now – see you next time! Hope that Moonstone is loving being on your hand xx

  • Kirsty

    June 17, 2016 at 8:57 am

    So much to love about this X so authentic, so open and so connected xxx what a wonderful experience awaits a lucky soul ?

    • violetgray

      June 20, 2016 at 3:58 am

      Thank you Kirsty – indeed, such a wonderful 24 hours this will be! Weeee!! xx

  • Katie

    June 17, 2016 at 9:39 am

    My goodness, you girls have such beautiful hearts! Someone is in for the experience of a lifetime. Good luck, everyone! xx

    • violetgray

      June 20, 2016 at 3:57 am

      What a beautiful comment – thank you Katie!! xx

  • Ruby Isabella Mills

    June 19, 2016 at 2:26 am

    Sounds fab beautiful girls! Would love to catch you in the studio one day soon Alex, sorry I missed you last time xxxxx Entered and shared for all my gorgeous friends to enter as well x

    • violetgray

      June 20, 2016 at 3:57 am

      Totally gorgeous! Stop in next time – thanks for the share! xx

  • Aimee Wilson

    June 20, 2016 at 7:05 am

    Oh wow!! What an amazing prize!!! Your pieces are truly beautiful and I love mine. I want to make a trip up to be part of a women’s circle and see the show room one day!!

    • violetgray

      June 20, 2016 at 11:01 pm

      Thank you Aimee! Definitely – come and join us anytime xx

  • Misty

    June 25, 2016 at 11:19 am

    What a dream come true this would be for one lucky winner. Definitely crossing my fingers, and getting as many people using my URL as possible. Thank you for the opportunity to potentially win this absolutely special day. xoxo

  • Ainsley

    June 30, 2016 at 12:25 pm

    What an exciting competition. I was just saying to a friend today that when I am visiting the GC in September I am heading to your studio to pick myself out a birthday present. This would be even more amazing!

    • violetgray

      July 1, 2016 at 11:03 pm

      Either way – we are looking forward to seeing you in here!! Thank you for getting involved beauty xx

  • lauren

    July 7, 2016 at 11:46 am

    What an incredibly generous, INCREDIBLE giveaway…such a dream!! Fingers crossed, so happy for whoever the lucky winner is though, what an incredible experience it will be xx

    • violetgray

      July 7, 2016 at 11:07 pm

      Thank you Lauren! It is going to be such a special experience. Good luck and thank you for the lovely comment xx

  • melissa

    July 8, 2016 at 2:04 am

    this is an incredible opportunity and such a generous and gracious offer. Happy for who ever the winner may be, they will have an awesome experience. Got to be in it to win it, I would love this, need something to keep me positive after 8 rounds of ivf and nothing yet to show for it.

  • Holly

    July 9, 2016 at 11:41 am

    What a beautiful offering!
    Thank you & I hope to see you soon – be it through this or during travels your way.
    Kia Kaha xx

  • jody buhagiar

    July 12, 2016 at 1:57 am

    wow! thanks so much, would be fantastic xx

  • Ki Wilson

    February 19, 2017 at 10:17 pm

    Hi where can I get a cluster ring like in the pic. I can’t live without it.

    • violetgray

      February 19, 2017 at 10:38 pm

      All completely sold out, many months ago and not to return X

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