Alexandra Olsen, Violet Gray, Designer, Jewellery


MY INTERNAL COMPASS || the hypothesised mechanism that allows organisms to orient themselves so as to proceed in the proper direction during long-distance movements such as migration.


It has been two weeks since the launch of My Internal Compass range and we’re still filling with gratitude for the love and support we’ve received from our community. This collection is all about turning inward, so for the past few weeks we have been asking our tribe to reflect on a handful of questions.


Alexandra is the creative goddess behind Violet Gray. Bursting with love and joy, her positive attitude and big smile is contagious. Building the business from humble beginnings, Alex lives and breathes Violet Gray. With the unique ability to express exactly how she feels, Alex’s answers are poignant and absolutely heart-centred. Enjoy!


1. What does the term ‘INTERNAL COMPASS’ mean to you?

My internal compass is my best friend. She (yes, she is a she) is with me in each moment, regardless of how many times I completely disregard or follow her guidance. I feel safe and loved by her presence.

She is gentle, brutally honest, forgiving, loyal and unconditional.


2. How do you connect with it?

Rather, how does she connect with me? I feel it is when I really need to ‘hear or feel’ something that her presence strengthens. When I think about my internal compass, or inner knowing – she is located at the base of my sternum where my ribs join. It is like a dull ache or a pulsing when I need to step away from my mind and ego and listen to my own body.


3. Examples of when you connect with it?

When I am caught up, when I am at a running pace, when I am distracted, completely ungrounded and off-the-wall irrational. She be like ‘Alex, you need to breathe and listen’. And most of the time, I do. The more I listen and recognise, the stronger her presence becomes. Like a muscle, it needs to be flexed. 4. Why is listening to your internal compass – that deep knowing from within – so important?

Because otherwise we are living others journeys. Our mind is strong and the external environment can influence so subtly that very quickly we believe the reality that we have created to be our own. It is through connecting with intuitive yourself that you gain clarity and authenticity. And then, just rock who you are!


5. Where does your compass lead you?

To alignment, to truth, to home – to myself. And more often than not, to an airport!! (She loves to travel too!)




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