Behind the Scenes, Violet Gray, Video


After the last 10 months of change and transformation, it has been really important to me to take the time this year to rebirth Violet Gray. I felt like she had outgrown her own identity and before I could continue to create, I needed to rebuild her foundations….

Strong, new foundations.

So here we are – in our new home and having documented part of the creative process to share with you – our community. My hope is that after watching the videos and as you now browse the site, you will feel like you were on the ride with us, recognising images and moments captured.

Video is an modality that we would like to share more of.

What are your thoughts?

We woud love to hear from you.

And for now, watch the journey below!



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  • Katie

    May 14, 2017 at 9:21 am

    This is so beautiful! Thankyou for sharing with us x

    • Alexandra Olsen

      May 15, 2017 at 2:15 pm

      Thank you for joining in and watching the journey x

  • Kristen B.

    May 14, 2017 at 9:48 am

    This was so amazing to watch, I loved it, beautiful
    Thank you

    • Alexandra Olsen

      May 15, 2017 at 2:15 pm

      Thank you Kristen! xx

  • Lia Halsall

    May 14, 2017 at 10:03 am

    Love your new home, it’s the perfect fit! Wishing you all the success for the future. I’ll be back soon for my next purchase.

    Love + Light,
    Lia xxx

    • Alexandra Olsen

      May 15, 2017 at 2:15 pm

      Thank you Lia! Your words are so kind – I appreciate you x

  • Hayley

    May 14, 2017 at 12:58 pm

    Love this Alex. Such a beautiful new ‘home’! x

    • Alexandra Olsen

      May 15, 2017 at 2:16 pm

      Thank you Hayles x

  • sheila

    May 16, 2017 at 1:25 pm

    wow Alex, just stunning, I cant stop browsing and thinking to myself… each time youve released a new line, campaign, anything, you up the ante. this is just maginificent babe. so inspired by you.

    • Alexandra Olsen

      May 16, 2017 at 4:42 pm

      Thanks so much Sheils!! So grateful for a community of lovers – just like you. Thank you for taking the time to be here x

  • Culley Moyes

    July 5, 2017 at 7:59 am

    Can’t wait for more!

    • Alexandra Olsen

      July 5, 2017 at 11:02 am

      Thanks so much for being here and supporting Violet Gray Culley… There is so much ‘good’ in the works. Stick around, we love sharing this space with you x

  • Jess

    July 14, 2017 at 9:03 am

    Absolutely stunning, just totally relaxed and calmed me watching this experience. Congrats to you on a beautiful rebirth xxx

    • Alexandra Olsen

      July 14, 2017 at 10:39 am

      Thank you SO MUCH Jess!! All the love to you x

  • Jules Moore

    September 14, 2017 at 7:03 pm

    Amazing videography! Your tone; both in these mini episode and your voice is completely soothing! I just want to be transported to the magical world of Violet Grey. Congratulations on such a fabulous relaunch. So inspired, so connected! X

    • Violet Gray

      September 15, 2017 at 12:43 pm

      Thank you so much Jules!! Your comment has made my day! x

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