Will you show me yours??



Why do we hide our broken bits?

Why not celebrate them and actually alter our perception around them? And why the hell do we give ourselves such a hard time for what we see as our imperfections, or our faults? These are the parts of ourselves that make us real life WARRIORS.  Never has there been a time in history where life was perfect, so why do we compare ourselves and our present moment to this false ‘shiny and perfect’ reality? Really… it is a fantasy, NOT a reality and one that makes us all feel pretty shitty when we are stuck there. You with me?

In the crazy world of social media (which was all love and hate simultaneously), there is a storm brewing. No longer do we want to aim to show up as one of our false perceptions of who we think we are, but rather let’s create a movement to be more REAL. God damn it, how did we get so lost and forget how beautiful we are, just as we are? Ladies, put your feet on the ground and breathe. And in that moment of stillness, realise that you are not perfect and you are not meant to be. Instead you are perfectly imperfect, so can we let go of the bullshit that only leads to unhappiness already? YES!

After realising how many faces we all put on, dependant on the situation – Franny and I recently vowed that we wanted to celebrate the real.  And more often. The raw. The messy. The imperfect. The vulnerabilities. And just be us. And we hope that you will want to join in. When we show up as open and vulnerable we relinquish the idea of perfection that often unconsciously creates isolation and feelings of ‘I am not good enough’ within our fellow feminines.

Okay, let me tell you more:



JOIN OUR FLASHMOB – This Saturday (14th Feb – 7am to 7pm). Use the hashtag #imperfectlymeVG and tag @violetgraydesign / hashtag #violetgraydesign.

Be you and get as creative as you like. Remember, it is the variations within us that make this so much fun!  Then, if it feels right, tag an Instagram lady-love (or a few) and encourage them to get REAL too.

Cheers to being US. Imperfectly, perfect. See you on Saturday beauties x

PS. Feel free to share our very first VLOG if it resonates.


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  • Megan

    February 12, 2015 at 11:03 pm


    This is such a freaking brilliant idea what a bloody sensational way to celebrate V-day as well!!
    And I am so on board with more realness babe, more ugly bits!! Like you say that’s what makes us us! And I love people BECAUSE of their quirkies and freaky sides!!
    And at the end of the day, none of us really have all our shit together, all of the time!

    Cannot wait to celebrate my inner freak on Saturday with you beauties!! Now what to post?! If only they weren’t so many options.. hee hee! 😉

    X x

  • Kristen

    February 13, 2015 at 2:12 am

    Love this Alex! Exactly the reason I started #therealdeal. I enjoy taking pretty photos but I get sick of all the perfection and like to throw in the real deal.

    I will most definitely be joining in this Saturday!

    P.S, I finally ordered my rose gold Heart Chakra necklace that i’ve been lusting over… since the range came out. Cant wait to hang this beauty around my neck.

  • Amanda Rootsey

    February 13, 2015 at 7:21 am

    Love this so much and CANNOT WAIT to be a part of this tomorrow. You are a revolutionary and a beautiful soul. We are lucky to have you in this world. Lots of love Gappy! xxx

  • Claire Baker

    February 13, 2015 at 9:41 am

    Woop! So stoked to be apart of this incredible idea and movement – flash mob!!! Yeeew! X

  • Riss Carlyon

    February 11, 2016 at 9:12 am

    Yes yes beauties! Love this. Sharing the messy blissy imperfect perfection of the back story of our lives & finding in that place more connection. First vlog, suits you Alex xoxoxox

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