Quality over quantity –
choosing pieces that last a lifetime.
Bespoke Process
Create your dream Custom Ring, a forever piece that feels special and deeply symbolic to you.
Work alongside our founder Alexandra Olsen via email, phone or in person
Exceptional customer service and support from Alex and the Violet Gray team
Customized jewelry that perfectly captures personal stories and meanings
Quality craftsmanship and attention to detail in each piece
Could not recommend Alex and the Violet Gray team enough! From the first conversation, all the way to the proposal and beyond, Alex has been incredible. I found Violet Gray through Instagram, and enquired about my partners dream ring, and within an hour was sure I had made the right choice. I had some specifics in mind, though also a lot of details left to figure out, and Alex was so supportive, responsive and knowledgeable in every decision made. All the little additions and finer touches were perfect, and my partner and I are absolutely in love with the final product. Being clueless in this space, it was so easy to have someone as professional and well versed in her craft guide me through the process and make my proposal, and engagement so special. From great customer service, to a ring that captures all of the ideas and concepts we had in mind, the Violet Gray experience from start to finish was perfect. I would recommend choosing Alex and her team for your special occasion. 11/10 all round!
My stunning engagement ring—a beautiful little masterpiece filled with hidden meaning! From my fiancés birthstone, symbolizing the one who stole my heart, to the two tiny diamonds representing our children, our perfect little family treasures. It’s more than just jewelry—it’s our love story, captured in the most exquisite way possible, and a forever promise I get to wear every day. Alex truly exceeded all my expectations, and I’m so grateful for her guidance, advice, and the incredible care she put into every detail. This ring is everything I hoped for and more, it fits like it was always meant to be on my finger and I fell in love with it the moment I saw it. Thank you from the bottom of my heart. Amy x
I reached out to Alex only a few months ago in the lead up to the birth of my daughter wanting to create a bespoke necklace with our birthstones. In a short time we’d spoken about the design and the only thing left to do was to wait and get the birth month of daughter. Once I’d emailed Alex to confirm the stone it was only a short month and I had our forever piece with the perfect stone for each of us earth side and one for our darling angel in the sky.
I am totally in love with my violet gray rings. Alex listened to what I was after and help guide me to a functional and beautiful ring that suited my lifestyle and could sustain abit of tough love. Affordable prices with stunning results!
This is the second piece I have had custom designed and made by violent grey. The quality of service is exceptional, and the product is first class.
Alex is a phenomenal ring designer. She is clear with her vision and listens to your needs. She helped my partner rework my mother's engagement ring and we ended up commissioning her for our wedding bands. She is super helpful when it comes to resizing and is an all round pleasure. We just received our wedding bands and cannot wait to have them on our hands. Thank you Alex for all you do!
Amazing VG as always! The whole process from assistance of concept to final product is amazing! We love you Al
This is the second time that Alex has created a masterpiece for me, and I could not be more trilled with the results (again!). Her attention to detail and steadfast will to see your vision come to life is unmatched. Each time I have unboxed a piece, it has absolutely exceeded any expectations I could possibly have! Alex's communication throughout the whole process is such a bonus - you will literally feel like her most important customer!! I will be back for more, no one else compares!
Was a beautiful and amazing experience getting to work with Alex on the ring. Her guidance was exactly what I needed and her commitment to working so closely with me and engaging in the uniqueness of my piece was so beautiful and rewarding. Look forward to creating something with Alex and violet gray in the future
I recently had my engagement ring redesigned by Violet Gray, and I couldn't be happier with the results! From the very beginning, Alex was incredibly patient and attentive to my ideas and concerns. She took the time to understand my vision and offered thoughtful suggestions to make it even better. The craftsmanship is impeccable, and my new ring is absolutely stunning. The entire experience was smooth and enjoyable, and I highly recommend Violet Gray for any jewellery needs. Thank you for creating a piece I will cherish forever!
Working with Alex was a dream, she listened to my heart’s desires and crafted me the most magical wedding ring. She sourced incredible stones for me that sparkle more than the stars and her attention to detail was beyond compare. I wish include have a Violet Gray ring for every finger but one will have to do, for now!
Thank you Alex for my beautiful bespoke ring - I love it more than I ever imagined I would! The whole process from reaching out, talking about what I wanted (including all the things I had no idea about!) and working through the final designs was so easy and exciting! Such a special piece of jewellery that I feel very lucky to have. I couldn't recommend working with Alex and Violet Gray enough!
Alex helped create an absolutely amazing engagement ring for my partner. Alex provided plenty of guidance, expertise and suggestions during the design stage, and kept me well informed on the progress of my order. My partner loved the end result. I highly recommend Violet Gray.
Had the BEST experience from Alex of Violet Gray. Was super personable, attentive and very straightforward to work with! Very quick turn around from the first chat to receiving the ring! Would recommend her to anyone!
Have had the most beautiful experience with Alex from Violet Gray. She has made my engagement ring and now my wedding ring as well. So happy with my stunning rings and working with Alex in her Bespoke process was lovely. Would highly recommend their work!
I reached out to Violet Gray to create a bespoke necklace to celebrate the birth of our son after a significant fertility journey. Alex was amazing to deal with - very responsive and created a beautiful necklace that I wear daily. I highly recommend my experience dealing with Alex and Violet Gray.
I had this beautiful black pearl from the Cook Islands that needed a new setting. And I wanted a little piece of Australia where my son and his family live. I told Alex about my wish and she designed this stunning ring pairing the pearl with a sapphire! It is perfect! I absolutely love the design, I couldn’t be happier!! Thank you so much Al💚💚💚
Violet Gray brought our ideas to life! Alex helped us create the most beautiful bespoke rings that were beyond anything we had imagined. The process from start to finish was an absolute dream. We adore our rings and will cherish for the rest of our lives. Thank you again Alex, you are amazing.
So grateful we found Violet Gray and the wonderful Alex to help us create our forever pieces. We really had a vision in mind and Alex was entirely onboard for the ride. Alex had already designed the ring I fell in love with and it was available in her ready to wear collection. It took me so long to find a design that was me, I wanted something unique and something that we could tie together somehow. Alex helped me find the perfect olive green parti sapphire, tweak the band based on my personal taste, AND THEN design the most beautiful men’s ring to match mine. It is slightly wider and finished differently based on his taste. We have both received so many compliments on our rings, and its only been three months. Alex was responsive, patient, clear in her explanations, creative and flexible. Everything you would want from someone helping you design something bespoke. The quality and packaging are absolute perfection. A purchase from Violet Gray is certainly an experience. You can see the effort that goes into each and every parcel. We were lucky to have found her, and we now have the most beautiful pieces to remember our incredible day and the love we felt for all the years to come. Thank you Violet Gray team! Thank you SO MUCH Alex! You were wonderful! XXX
A fantastic personal experience. We worked with Alex to find my partners engagement ring. The process is made easy and Alex done her best to explain and make sure we understood what we were doing and helped us source the perfect stone for the chosen band. Alex generally seems like she cares that you get what you want and was very patient with our backwards and forward decision making. My partner did not want a normal style engagement ring but something more earthy and natural and Alex had some lovely options. We will definitely head back for the wedding ring when we get married. Thank you for a lovely experience. Can highly recommend Violet Gray for your rings :)
I had the pleasure of working with Alex from Violet Grey Design to create the most STUNNING engagement ring. I had a vision of something unique to my style, featuring a black diamond, and the result was truly out of this world! I constantly receive compliments on my ring, and it's a testament to Alex's incredible craftsmanship. Alex worked collaboratively with my partner Nick to bring my vision to life, and I couldn't be happier with the final result. A heartfelt thank you to Alex for creating a piece that I absolutely LOVE!
Ten whole years buying rings lovingly crafted by, Alex! To be surprised with a bespoke sapphire creation by my love, to wear forever was shocking and wonderful all at once. It’s been 6 months and I still marvel at how perfect it is and get compliments all the time at how unique and beautiful it is. Writing this review is an easy one. Do it. Nothing will compare and dealing with Alex in the resize was easy peasy. Highly recommend!
Violet Gray has the most beautiful, unique, quality jewellery! There are the kindest humans working there and the customer service is beyond amazing. I am a repeat customer because I love Alex's designs so much. Definitely recommend!
I have purchased many pieces now from Violet Gray and I love and cherish each gorgeous design. Alex creates each piece of jewellery with the highest standard in mind and from a place of heart felt intention. All the designs are unique and come beautifully packaged with love. I do find that they help me to reconnect with myself and the source as I use them to remind myself to breathe, be kind and present with all those I cross paths with. Her small team of Angels provide the very best customer service and I feel blessed to be able to wear and experience the magic she creates.
Exquisite jewelry. ⭐ Well priced. Heart and soul poured into every piece. Violet is passionate about her business and what she makes and sells. I can't wait to see what the future holds for this gorgeous lady and her future endeavours. 💖💫
I first discovered Violet Gray at a beautiful little market stall in Paradise Point many moons ago. I fell in love with their stunning, unique pieces made with love and intent. I have followed VG grow and evolve ever since and added to my collection of pieces at special points along my own journey. I still have my very first purchase of a gorgeous little bracelet and every single piece has been worn, loved (and pulled at by my little cherubs) and all have stood the test of time. VG will always hold a special place in my heart, pieces are timeless, meaningful and made to the highest quality with beautiful intentions. I can't recommend VG highly enough.
My Violet Grey ring it is easily one of the most beautiful, high quality pieces of jewellery I own. The stone is a beautiful, earth grown Tanzanite, which sparkles in different shades of blue (and a hint of purple!), set in a delicate gold band. It has been on my finger every day now for a year, and it is as beautiful as it was on the first day I received it. I look forward to wearing it for many years to come. PS - the whole packaging and the wooden box the jewellery arrived in are just as beautiful and thoughtful. I truly recommend Violet Grey to anyone who wants a meaningful reminder of nature‘s beauty which one can wear every day for years to come!
My first VG purchase was years ago at the Burleigh Markets - it was a silver Buddha charm on a string. I bought and gifted two more of the same. My most recent buy has been two pairs of beautiful diamond studs. I am so in love. They are perfect. Packaging was beautiful and always a handwritten thank you enclosed. Xx
Absolutely love Violet Gray! The quality is fantastic and the designs are classic, timeless pieces that will complement any outfit. The customer experience is also fantastic, and even the care taken with the packaging feels special. The hardest part about the entire process is trying to decide which beautiful piece to buy
It’s such a beautiful experience acquiring a piece from VG- from connecting with a piece online all the way through to receiving such a stunning personalised package and feeling the intention and power when wearing your purchase. It’s so lovely to be able to purchase with complete confidence of sustainability, Australian made & ethicality sourced while crafted with such love and detail. Delicate but oh so meaningful.
I have been buying pieces from Violet Gray for years. From dainty earrings, necklaces and some gorgeous statement rings. My absolute favourite purchase from VG is my engagement and wedding ring set. Alex was an absolute dream to work with for my custom ring, and was lovely and open throughout the process. I get so many compliments on my gorgeous ring set, and would highly recommend VG for any beautiful bespoke pieces.
I have been following Violet Gray and Alex's journey for sometime now, and have been so inspired to see a heart led Australian business do its thing! It is so abundantly clear that each piece is made with so much love and intention. Always wrapped in the most beautiful packaging also. I recently purchased the Chelqah earrings and am in love. Wear them every day, such great quality. Thank you Violet Gray! xx
Beautiful pieces from a great small business. My partner loves them and never seems to take them off.
I absolutely adore my Elysian bangle from VG 🧡 I’m a first time mama to a baby boy born in September so I loved the little sapphires which are the birthstone for September. Motherhood has its challenges & when I need a breather I twirl the bracelet & remind myself that this too shall pass. 🌈 I love the description each piece of jewellery has. It really makes you fall in love with every item. The packaging is so stunning & the entire Instagram page just radiates the most positive vibes. Looking forward to growing my VG collection in the future 🌞
What can I say about Violet Gray? I have been a long time buyer and admirer of everything that comes out of this amazingly beautiful place. The care, effort, interior and desires put into every aspect of VG is thoughtful, kind and so full of life. I am so lucky to have an amazing bespoke piece made by Alex that will sit on my finger for the rest of my life. I can’t wait to see what else comes out of VG and for more opportunities to adorn my body with a VG piece. Would always, always, always recommend Violet Gray.
I bought two pairs of the chelqah earrings and they are stunning, exactly what was pictured. My bf loves them and i cant wait to buy more items. Xx
I have many many pieces from Violet Gray over the years. They are always exactly as described and come beautifully wrapped or gift boxed. I love following VG on instagram and seeing how the process started to where you are now. Best wishes always. Angela Wright
I recently purchased my cousin an 18th Birthday present (the I Am Growth necklace) and I couldn't have been more pleased with the service & presentation. Beautiful preserved flowers slipped behind a perfect bow on the box, the thoughtful I Am Growth meaning card which accompanied the necklace, even the sweet hand-written notes on shipping label - everything was thoughtful and delivered with intention. Love it!
Just last week I received my 3rd order and as always I was in awe of how beautiful the jewellery is. No matter how beautiful the pictures on the website - Alex's designs are even more stunning in real life. I wear my earrings every day and have received several compliments for how unique they are. I cannot recomend Violet Gray enough !!
I have bought multiple necklaces from Violet Gray over the years and it's the only necklaces I wear every day. Everything from their customer service to packaging and quality of jewellery is outstanding. I will always recommend and come back to this beautiful company.
Having shopped with Violet Gray Design for a very long time now, I am still thrilled when receiving a new piece. The packaging and personalised touches are above and beyond what you expect and the pieces are beautiful, there is not a day that I am not wearing one for VGs gorgeous designs!
Just before another lockdown, my Voilet Gray Design parcel was on my doorstep as I returned home from a long day at work. I just wanted to share my gratitude for such a beautifully packaged delivery. I'm absolutely delighted with the quality and detail of my gorgeous earrings and bangle. To say I'm totally in love is an understatement. Such beautiful pieces that I can wear every day. The delicate sapphires and diamonds bring anextra sense of subtle luxury. Thank you so much xo I love them!
Have purchased a number of items from VG for friends and loved ones which were all beautiful. I gifted myself the gold chakra necklace range a few years ago and I’ve never taken it off, apart from regularly changing the chakra’s depending on my day. It still looks as good as when I purchased it. The chain is amazing - grand kiddies are constantly pulling and playing with it and it’s so strong yet delicate when worn. I just love VG pieces 🥰
One of the most beautiful jewellery stores I have ever purchased from. Not only is the jewellery absolutely stunning, but the packaging and personalisation is mind blowing. Can't recommend this place enough!