Est. 2012 · Designed in Australia
Jewellery made
to be worn,
felt & kept.
Everyday staples to modern heirlooms. Crafted with integrity and designed with intention, the pieces you reach for and feel most like yourself in.
The Violet Gray Way
Considered.
Enduring.
Every Violet Gray piece begins with a question. What makes something feel genuinely special? Not trend-led. Not mass-produced. Simply refined, intentional, and made to last a lifetime.
Our StoryShop by Category
What we stand for
Crafted with intention
Ethically Sourced
Every gemstone is hand-selected with integrity. Naturally forming coloured gemstones and conflict-free diamonds.
Made to Last
Longevity over trends. Each piece is designed to be worn daily and passed down through generations.
Solid Gold Only
We work in 14ct yellow, rose, and white gold and high-quality 14ct gold vermeil for our accessible range.
Founder-Led
Designed by Alexandra Olsen, every piece reflects her personal commitment to beauty, integrity, and craft.
New Arrivals
Studs you live in
Bespoke Service
Your dream piece,
brought to life.
Not quite sure what you want yet? That's completely okay. Our bespoke process is thoughtful and refined, designed to make you feel comfortable, informed, and genuinely excited.
Customer Stories
Worn with love
"I am lucky enough to be the custodian of this beautiful ring for the next few decades. She really is an heirloom piece and I am so happy to be wearing her on my finger. I have wanted a piece that I could pass down for some time and every time I glance down at my finger I know I made the right choice. The simplicity of the design and the unusual setting really make her so special. And a huge thanks to Alex for making the process so easy!"
Mini Gold Hoops"I got the 6mm for a newish flat/ outer conch piercing but while I wait for the swelling to go down, this piece feels great as a low maintenance (& stunning) lobe piercing. The opal, gold, diamond design is even more beautiful in its simplicity in real life. Feels like a tiny guardian angel!"
Eira Piercing Earring | 14ct Gold Opal Stud"Arielle is my fourth VG ring, and she's quickly become my favorite! Impeccable, quality craftsmanship, beautiful stones, and the buttery yellow signature color of VG gold are all combined here to make yet another wearable work of art. I especially love how the setting on this ring sits lower to the hand, which makes it quite easy to wear. The design of the band is also super comfortable. Will be back for another purchase as soon as possible!"
Opal & Diamond Piece"So obsessed with this earring. I have been wanting it for a while and finally got it. It's so beautiful and dainty. I have had so many compliments on it already."
Opal & Diamond Piece
The Story
Shaped by a belief that jewellery should feel quietly personal.
Violet Gray was founded in 2012 by Alexandra Olsen, a designer guided by intuition and a deep contemplation of what makes something feel truly special. Based in Australia, the brand has grown from a single idea into a collection of pieces worn by women around the world, every day.
Read Our Story— Alexandra Olsen, Founder
