Est. 2012 · Designed in Australia
Jewellery made
to be worn,
felt & kept.
Everyday staples to modern heirlooms. Crafted with integrity and designed with intention, our pieces that carry meaning.
The Violet Gray Way
Quietly considered.
Enduringly beautiful.
Every Violet Gray piece begins with a question — what makes something feel genuinely special? Not trend-led. Not mass-produced. Simply refined, intentional, and made to last a lifetime.
Our StoryShop by Category
What we stand for
Crafted with intention
Ethically Sourced
Every gemstone is hand-selected with integrity — naturally forming coloured gemstones and conflict-free diamonds.
Made to Last
Longevity over trends. Each piece is designed to be worn daily and passed down through generations.
Solid Gold Only
We work in 14ct yellow, rose, and white gold — and high-quality 14ct gold vermeil for our accessible range.
Founder-Led
Designed by Alexandra Olsen — every piece reflects her personal commitment to beauty, integrity, and craft.
Bespoke Service
Your dream piece,
brought to life.
Not quite sure what you want yet? That's completely okay. Our bespoke process is thoughtful and refined — designed to make you feel comfortable, informed, and genuinely excited.
Customer Stories
Worn with love
"Absolutely in love with my engagement ring. The sapphire is breathtaking and Alex was so wonderful to work with."
Bespoke Sapphire Engagement Ring"Absolutely in love with my engagement ring. The sapphire is breathtaking and Alex was so wonderful to work with."
Mini Gold Hoops"Absolutely in love with my engagement ring. The sapphire is breathtaking and Alex was so wonderful to work with."
Opal & Diamond Piece"Absolutely in love with my engagement ring. The sapphire is breathtaking and Alex was so wonderful to work with."
Opal & Diamond Piece
The Story
Shaped by a belief that jewellery should feel quietly personal.
Violet Gray was founded in 2012 by Alexandra Olsen — a designer guided by intuition and a deep contemplation of what makes something feel truly special. Based in Australia, the brand has grown from a single idea into a collection of pieces worn by women around the world, every day.
Read Our Story— Alexandra Olsen, Founder
