Violet Gray was founded in 2012 with a quiet appreciation for the meaning behind jewellery, beyond adornment. From the very beginning, the focus has been on creating pieces that feel personal, important, and considered. Made to be loved, worn and to last.

Founded and designed by Alexandra Olsen, the brand reflects a thoughtful approach to design, guided by intuition and a contemplation of what makes something feel special, while remaining beautiful.

By prioritising quality materials, conscious craftsmanship, and longevity of wear (over trends), Violet Gray continues to expand its collections, offering refined everyday staples through to modern day Heirlooms.