The Violet Gray Story

Violet Gray, she is a real person.

She is now 8 years old and the designer’s niece.

The brand born from the birth of this little lady.

It all started with a bowl of beads and an intention to create a piece that represented love, connection and strength. A piece from one sister to another, that would be sent across the world.

From there… we have grown.


Violet Gray


Violet Gray is the love child of Australian Designer and Gemmologist in training, Alexandra Olsen.

The pieces are intentional offerings dreamt up and created so that their importance in your life exceeds their aesthetic presence.

For as long as Alex can remember she has been raised (and encouraged) to lead an unconventional life; one governed by creativity, philosophical conversation and passion. With a core desire to connect and lead with HEART and infuse this essence into all that she creates, Violet Gray is fuelled with this same aspiration.

Since the very beginning, Violet Gray has organically grown and expanded in both product line and values. It is a label that continues to be globally recognised for the conscious consideration and care infused in every stage of creation.



The Jewellery? 

Non-traditional, luxurious and intentionally meaningful.
We create our distinctive pieces using high grade metals and natural, vibrant gemstones.
Each piece tells a story, with their concepts deeply rooted in connection, symbolism and romanticism.

This makes them feel simultaneously sacred and powerful to wear.

The significance of Violet Gray’s revered pieces stems from each wearer’s own personal connection with their own piece.

Our jewellery becomes that tactile, physical reminder for that which is most important in your life.

Thank you for spending time here and being a part of the ever-evolving Violet Gray journey.


violet gray