To our beautiful Violet Gray community,

It is our brand commitment to continue to learn about and implement conscious practices that have a positive impact on our environment, our future, and the future generations to come. While we are still not perfect, we strive every day to be better than we have been.


Giving Back & Planting Aussie Trees

The more we come together and join forces, the more positive change we can create.

In 2021 we will become the proud supporters of Carbon Positive Australia’s tree planting program.

Carbon Positive Australia are doing an exceptional job of planting trees, fighting climate change and helping Australian wildlife. They take degraded, unused farmland and restore the natural habitat by planting a mix of native trees and shrubs that are indigenous to the area.

Each time you purchase from Violet Gray, a tree is purchased and then planted.

Tree by tree, we can collectively restore the environment for our future generations.

{ Annual reports will be sent to you. }


Going Green

Our tree-top studio is completely fueled by the sun, ensuring that our power needs are met in a sustainable way. 

We use 100% plastic free packaging; a considered and intentional combination of recycled or recyclable cardboard, recycled kraft brown paper (instead of bubble wrap) and paper packaging tape.

Each purchase is hand-packaged and ECO protected for a safe journey to you. 

Further more, we use recycled office materials where we can and are always looking to choose more sustainable options.


Manufacturing and Materials : Trusted and Aligned Suppliers

We are committed to sourcing high grade Australian metals and Earth grown, vibrant precious / semi-precious gemstones in our collections.

All rings are made in Australia – working locally with our talented craftsmen jewellers. They are made using Australian metals and we source Australian stones where possible, or from trusted Australian gemstone suppliers. When we do source gemstones offshore, quality is of the highest importance to Violet Gray. We trace where possible and aim to continue to dive deeper into the supply chains of the stones we use.

With knowledge, curiosity and a commitment, we can only get better from here.


Moving slower : Quality over Quantity

Our purpose is to not simply add another product to the unnecessary mass consumerism of the world but to rather offer something deeply meaningful and long-lasting in your life. A piece that you can pass on to the generations to follow you.

We ship weekly.

This is not a fast fashion brand and by shipping once per week we can limit unnecessary travel and therefore carbon emissions. This process also ensures that we can pour the love and consideration into the packaging of your pieces that you deserve.

May we all slow down and take a little more time to breathe.

More to come….