Journal

Get to know our creative director behind the brand: Alexandra Olsen

Get to know our creative director behind the brand: Alexandra Olsen

To celebrate International Women’s Day this year we sat down with our Violet Gray founder Alex, on what it’s like to lead and build a feminine flow business and be a Mama of 3 little boys!  

A Change in Packaging

A Change in Packaging

  A realignment in progress   Over the past thirteen years of Violet Gray, our packaging has taken many forms - each a reflection of where we were at that...
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VG Loves Tales | THAT SAME LANEWAY (Jo + Jarryd)

VG Loves Tales | THAT SAME LANEWAY (Jo + Jarryd)

These are your stories…. The real people that wear Violet Gray, in your own words, about your special love. And also, the rings that you now own and cherish and hopefully one day far into the futur...

SEPTEMBER BIRTHSTONE: SAPPHIRE

SEPTEMBER BIRTHSTONE: SAPPHIRE

It is no surprise that Sapphires are a favourite gemstone around the globe, combining both beauty and wearability.  Being the birthstone for those born in the month of September or in Virgo // 22 o...